The Journey of EOS Lip Balm

Consumers looking for a fresh new twist on lip balm will more than likely fall in love with the brand from the company Evolution of Smooth, or EOS. Seven years ago, EOS began their journey in the oral care industry with their soon-to-be revolutionary lip balm. This unique lip balm first appeared on the shelves in Walgreens. Soon it began to appear on other shelves of tremendously popular stores, such as Walmart and Target. EOS lip balm quickly became a household name, especially after it was spotted in use by celebrities such as Britney Spears, Taylor Swift and Miley Cyrus.

Consumers who were used to buying Chapstick and knock-off brands were growing dissatisfied with the clinical feel and taste that the tubes gave off. The small tubes were easily lost in purses and bags and women felt that other brands that had you dipping your fingers into the pots were gross and unhygienic, not to mention sticky. EOS lip balm examined the field and came out with their own amazing product, a small, circular sphere that was eye-catching to those who spotted it. The spheres come in pastel colors and contain unique flavors inside, such as honeydew and grapefruit. They are fun to put on and don’t easily become lost inside a purse or handbag. This lip balm is also made from all-natural organic ingredients, a major selling point.

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EOS lip balm became a hit, selling more than one million lip balms a week, which is actually more than what they sold their very first year in business. Other companies, such as Blistex and Sephora, have even tried their own knock-off products. EOS is now a household name and can be found in stores all over the country. The brand has millions of followers on Facebook and other social media pages and is a product vastly popular among millennials.