Fabletics and the Power of the Crowd

Kate Hudson, the star of “Almost Famous,” is the owner of an online athletic wear company called, Fabletics. She started this company with two other fashion gurus-Adam Goldenberg and Don Ressler in 2013. This company was started with the premise that there was a need for an athletic wear niche that appealed to the new generation of tech savvy users. From the beginning, this etail store used different marketing-focusing on the customer experience and using the internet to their advantage.


Online shopping has evolved along with the advancements of the internet. The computer has put shopping at the fingertips of the user, opening up a world of choices. One of the key components of online shopping that has developed is the popularity of shopping “reviews.” Today’s customers research the companies and the positive or negative reviews by other shoppers. This is a critical trend for stores to understand and leverage.


Fabletics has become a $235 million-dollar business and much of this success has been credited to its ability to reach out to customers and encourage research and review. This company promotes reviews and understands the appeal of crowd sourcing. Potential customers find a welcoming website that helps them customize clothes to fit their personal lifestyle.


Research has shown that half the people surveyed say that have researched at least one company in the past month. Data also points to the fact that most of the research done, 60% of those asked, is queries about the product and about the reviews. Only 23% were doing research to compare prices. This important point shows that customers are more interested in the reviews than the price of items.


Hudson stands behind Fabletics and the fresh, new way of buying clothes. She has even used her cell phone to do commercials with a personal feel. One of the unique aspects of Fabletics that has brought positive reviews is the idea that customers are VIP’s who will be given the chance to see fresh, new looks each month. There is also a questionnaire that can be filled out to determine a personal style and fashion direction. This survey helps fashion specialist, at Fabletics, to choose active wear that is suited for the personal needs of its members.


Today’s online shoppers are looking for quality and for personalization. They invest time to see what other people have experienced with the store. Pictures and personal experiences help potential customers to get a real-life insight to the clothes and shoes they want. About 61% of those surveyed said that negative reviews or reputation would keep them from purchasing from that particular store.


As the online world continues to expand and improve constantly, stores like Fabletics, who take the time to plug into the world of reviews and feedback will only continue to grow in popularity. Crowd sources influence the sales and repeat business that keep stores open and viable. These new rules of shopping are evolving and shoppers, both old and young, from all socioeconomic groups will be drawn to stores that “get it.”

Fabletics Ensuring Quality Athleisure Products at Economical Price

People these days are looking for brands in the fashion world that are inexpensive as well as a designer. The brands that can provide the right mix of urban designs, cost-efficiency, and value for money are the ones that have the potential to survive the highly competitive fashion market. One of the new genres in the fashion world today is athleisure, and many brands are emerging to dominate this niche, but one of the companies that started in 2013 and since then have been a premier company in the athleisure domain is Fabletics. The company has managed to up its revenue by over two hundred percent in just a few years and has a million paying subscribers. Fabletics has modeled its business in a very fair and transparent manner so that it continues to stay focused on the customers rather than focusing its energy inwards towards only higher profits.


In the world where people’s shopping decision and experience is decided by how others have shopped earlier and their experiences, it is essential for the companies in just about every domain to stay focused towards providing high-quality products and services. The customers have an open platform in the form of the internet to say just about anything for the particular product or the brand they just bought. It means that if any company doesn’t provide good products and services and end up disappointing their customers, the word would be out sooner than one can imagine. It harms the company’s and brand’s image and also influences the purchasing decisions of other buyers. Eventually, it would negatively strike the sales and the revenue of the enterprise.


Fabletics is a brand that has been working towards providing customers with what they want from the very beginning. The company understands the athleisure market well and knows what the customers are looking for. It also ropes in the best of designers in the industry to ensure that not only the quality but also the designs of the company’s products are top notch. The prices of the Fabletics’ products are well-balanced. All these factors have comprehensively helped the company in receiving rave reviews from its customers from across the globe on the social media platform and other venues online. It is what has helped the company to gain the trust of the customers and continue to grow at an exponential pace. Even the bigger e-commerce portals like Amazon has been facing tough time keeping up with the growing market share of the Fabletics, which currently has the turnover of $235 million annually.


Kate Hudson, one of the co-owners of Fabletics, has played a pivotal role in ensuring that Fabletics can stay ahead of the game by using the data gathered through different departments of the company analytically to devise business strategies. Fabletics has made its mark in the world of athleisure products and in a way that is sustainable and promising. Customers looking to shop at Fabletics must first take the Lifestyle Quiz at its official website.

Fabletics Amazing New Line And Demi Lovatos Influence

Demi Lovato has been teasing about something big being on the way. This Grammy nominated singer did not let on the news had absolutely nothing to do with singing. This pop sensation has teamed up with Kate Hudson and her amazing sportswear line, Fabletics. Fabletics will be debuting a brand new collection to support Girl up, an initiative of the United Nation.


Demi announced the exciting news on Instagram and is incredibly proud to be a part of Fabletics. She said their activewear makes you feel amazing when you put it on and that Fabletics supports inclusiveness. A large part of Demi’s life involves activity and she has a reputation for spending four hours working out at the gym every day. She wanted to give her support to a line that is fashionable, comfortable and accessible. She feels not only does Fabletics fit this description but they also give inspiration to take care of the body and the mind.


The new collection is limited edition and will launch next week. SchoolCycle will receive a portion of the profits. SchoolCycle works in conjunction with the United Nations Population Fund so girls can be given bicycles, maintenance training and spare parts. This allows them to get to school and home again safety.


Kate Hudson believes Demi is the embodiment of the Fabletics brand. Demi speaks out for feminine empowerment, having a positive body and the younger generation. Kate feels these are some of the same qualities that are so important at Fabletics.


Demi’s thoughts were similar to Kates. She believes this is the perfect way to combine her love for music and fashion with her passionate ideals about female empowerment. The snazzy prints and vibrant colors work well with her song lyrics and will deliver a message of empowerment. She wants her generation to feel unbroken and confident. Demi said the ability to be involved in the creativity of the design will impact the lives of young girls worldwide and she finds this incredibly rewarding.


Kate Hudson is one of the driving forces behind Fabletics. It was her passion for supporting and motivating women to lead active and healthy lives that caused her to become one of the founders of Fabletics. Her favorite outfits are shared every month and they are always Kate approved.


Adam Goldenberg and Don Ressler were the other co-founders of Fabletics. They saw a neglected area in the activewear marketplace and decided to take action. There simply weren’t any luxury brands offering high quality and style at a reasonable price. They founded Fabletics in 2013 with the intention of creating a line of clothing that would inspire people to remain active. They wanted to cover everything from an iron man competition, working out in a gym or studio to running after your kids. Fabletics offers high quality and trendy designs at affordable prices.

Weekend #workout plan inspired by @gingerressler’s high-power moves ????

A video posted by @fabletics on

EOS Lip Balm Flavors are as Good as Candy

If you are like most people, you probably love the taste of candy. Candy is a sweet treat that comes in a variety of different flavors such as sweet cherry, lip puckering lemon, luscious strawberry and tantalizing raspberry. When most people experience these flavors their taste buds come to life. Having all of those different fruity flavors on a person’s tongue really makes a person to feel excited and elated. Now, just imagine having them on your lips.

Most females really love to have sweet things on their lips. EOS lip balm is a product that provides a juicy and flavorful sensation that a woman will find hard to resist. Once they put this lip moisturizing agent onto their mouths they will instantly be swept away by its strong and irresistible taste.

The flavors for this lip balm include Summer Fruit, Tangerine and Raspberry Pomegranate. The company also provides more earthy flavors such as Sweet Mint, Blueberry Acai and Honeysuckle Honeydew. Now, if a woman is looking for some really exotic flavors to make their lips feel sexy and vivacious then they should try Sweet Vanilla, Blueberry Potion and Watermelon Wonderland.

Each of these amazing flavors will wet a woman’s lips and to make them look plump and attractive. They can kiss their husbands or their boyfriends and make them think that they are experiencing a scrumptious piece of tantalizing fruit or exotic herb.

EOS Lip Balm was sold in 2011 and it has been growing strong ever since. Once this product hit store shelves, women and young teens have taken to it instantaneously. The many different flavors and feminine colors have helped EOS to become a major seller in the chapstick market.  See this on walmart.ca.

More info here.

It also helps that EOS has a roller ball design that allows women to gloss their lips by rolling the unit over their mouth. It’s like eating a piece of fruit without having the calories to go with it. EOS Lip Balm is a winner for any woman who wants to make her lips luscious, moist and soft.  Check on ebay.com.

Click https://www.evolutionofsmooth.de/press#

Fabletics’ New VIP Offerings Are Sure To Make You Feel Special

Fabletics offers a subscription model of activewear clothing. If you’re not familiar with the subscription model of Fabletics, it all begins with a quiz. The quiz results convey your style and the outfits you see are based upon that. The brand has grown to an astounding $250 million in its first three years. Initially beginning online, the brand now has 18 physical stores open and will continue to open more. The physical store offers the same excellence of the online experience. The brand’s General Manager Gregg Thogmartin takes pride in the brand’s ability to offer highly customized and trendy fashion service. Many brands suffer from the showrooming technique that shoppers often use this involves shopping around offline in order to purchase the same item for less. The way Fabletics began their business allows them to be successful online and enter the realm of physical stores.


Fabletics now offers workout videos to VIP members. The videos are filmed in prestigious studios such as The Fitting Room, Body by Simone, and Physique 57. The classes are free only to VIP members of Fabletics. Thankfully, it’s easy to become a VIP member.. All it takes is one purchase to become VIP. You can access the videos through a blog called The Core, hosted on the Fabletics website.You’ll have to work to keep access to the videos though. It’s necessary to visit the website once each month to view the new looks in order to keep access to the videos. Brilliant marketing don’t you think? Membership now includes discounts to wellness retreats or “Fit-cations“. It seems that Fabletics is living up to the “VIP” terminology the brand often uses.


Co-CEO of Fabletics, Don Ressler has stated that Kate has shocked the industry. Why? He’s likely said this due to the brand’s fantastic and rare growth. Kate has stated that she’s always been an active person and constantly wearing activewear. To her, it didn’t make much sense for quality yoga pants to be so expensive that they’re out of reach for the everyday consumer.


Thanks to Fabletics, you’ll not only be able to work out in fun and cute outfits, you can truly stay healthy with discounts for health products & services and wellness retreats. Sounds like a VIP package. The fashionable fitness line has thousands of employees and is at least one million members strong and that’s nothing to scoff at. The brand continues to grow based on its mission to provide high quality wear at affordable prices.


THE EVOLUTION OF SMOOTH, otherwise known as the EOS lip balm, is but one of many wonderful and uniquely one of a kind products for health and beauty….and overall appearance of fashion! It is truly taking the country by force! Evolutionofsmooth.com and eBay is the place to go.

Why is THE EVOLUTION OF SMOOTH such an appealing and catchy—-not to mention insanely successful—-business? Well, there are many reasons to that. The greatest reason I would say is due to their wide variety of products and their catchy colors….and that is only one reason to delve in!

Whether you are a new and inexperienced ‘novice’ to the world of lip balms and their delightful sensations….or you are already a more seasoned veteran in these matters, lip balm offers a wonderful world of pleasure unlike any other to compare with it on this earth! I highly encourage you to start exploring it, whether you are young or old….or even male or female! There is much to win and nothing to lose!

According to THE EVOLUTION OF SMOOTH, I do quote that:

“….EOS lip balm® makes effective beauty products, including natural lip care products, that are designed to bring delight and style to daily routines. We combine premium ingredients with beautiful colors, invigorating scents, and delicious flavors. Our natural lip balm, hand and body lotion….” (https://evolutionofsmooth.com/lip-balm/smooth-spheres.html/ pg. 1, para. 3 bottom of page)

We can therefore see that much is offered from these types of products. There is indeed much to learn from, much to enjoy, and much to further explore….oh yes, and the benefits and pleasures are for a life time itself!

Ball roller lip balm forms are all the rage these days as well, carrying lip balm in a comfortable and convenient fashion which is both playful and vibrant to both see and be seen with/in.

Read more about how EOS’ history on fastcompany.com.

Fabletics; The True Woman Shines

“Athleisure” is becoming a more common mode of dress for the woman on the go who is embracing a healthier lifestyle. The woman on the go who is embracing a lifestyle that includes work, work outs, social events and childrearing, or any combination of the two, should be entitled to a new form of dress, the official company Instagram page. More and more women are leaving behind the “suit for work” and “elastic for workouts: narrative, and are embracing a lifestyle that is in between the two.

More recently in Fabletics, racerback styles, elastic, and neoprene, and the cropped legging are making it’s way into the everywoman’s wardrobe, and not the other way around. Suiting elements like padded shoulders, button up details and 3 inch heels are not finding their way into the active woman’s workout wardrobe.

Restrictive clothing is becoming a thing of the past. With the advent of the “throw down your corset” initiated by Coco Chanel, sporty clothing is working it’s way into every woman’s wardrobe slowly but surely. Women are taking on more roles in society at http://www.bustle.com/articles/152217-when-do-fabletics-dresses-come-out-shop-these-athleisure-styles-stat-photos, and in within those roles are taking on even more. Stay at home mom, career woman, athletic and healthy woman, are all becoming a seamless singular with societal roles keeping up the pace of the hectic lifestyle of the new millennium.

In a recent interview with Fabletics, Kate Hudson explains how date night is even being revolutionized with this advent of sporty dressing. The little black dress, all sleek, form fitting, and black in it’s silhouette from Fabletics, can be mimicked and pulled off easily by founding principles of athleisure. A more elastic approach to the LBD is curve hugging in all the right places, it is movable allowing the date goer to enjoy her evening without being restricted in movement, and in this comfort the woman wearing the dress allows her personality to shine, being flattered all at once in her silhouette and personality she is immediately able to be herself, which is the most important aspect of all.

Read the full interview at Kate Hudson to the Lazy-Girl Rescue: Steal Her Secrets for Wearing Athleisure at Night