Fabletics and the Power of the Crowd

Kate Hudson, the star of “Almost Famous,” is the owner of an online athletic wear company called, Fabletics. She started this company with two other fashion gurus-Adam Goldenberg and Don Ressler in 2013. This company was started with the premise that there was a need for an athletic wear niche that appealed to the new generation of tech savvy users. From the beginning, this etail store used different marketing-focusing on the customer experience and using the internet to their advantage.


Online shopping has evolved along with the advancements of the internet. The computer has put shopping at the fingertips of the user, opening up a world of choices. One of the key components of online shopping that has developed is the popularity of shopping “reviews.” Today’s customers research the companies and the positive or negative reviews by other shoppers. This is a critical trend for stores to understand and leverage.


Fabletics has become a $235 million-dollar business and much of this success has been credited to its ability to reach out to customers and encourage research and review. This company promotes reviews and understands the appeal of crowd sourcing. Potential customers find a welcoming website that helps them customize clothes to fit their personal lifestyle.


Research has shown that half the people surveyed say that have researched at least one company in the past month. Data also points to the fact that most of the research done, 60% of those asked, is queries about the product and about the reviews. Only 23% were doing research to compare prices. This important point shows that customers are more interested in the reviews than the price of items.


Hudson stands behind Fabletics and the fresh, new way of buying clothes. She has even used her cell phone to do commercials with a personal feel. One of the unique aspects of Fabletics that has brought positive reviews is the idea that customers are VIP’s who will be given the chance to see fresh, new looks each month. There is also a questionnaire that can be filled out to determine a personal style and fashion direction. This survey helps fashion specialist, at Fabletics, to choose active wear that is suited for the personal needs of its members.


Today’s online shoppers are looking for quality and for personalization. They invest time to see what other people have experienced with the store. Pictures and personal experiences help potential customers to get a real-life insight to the clothes and shoes they want. About 61% of those surveyed said that negative reviews or reputation would keep them from purchasing from that particular store.


As the online world continues to expand and improve constantly, stores like Fabletics, who take the time to plug into the world of reviews and feedback will only continue to grow in popularity. Crowd sources influence the sales and repeat business that keep stores open and viable. These new rules of shopping are evolving and shoppers, both old and young, from all socioeconomic groups will be drawn to stores that “get it.”

Chris Burch; Giving Entrepreneurship a Different Dimension

Chris Burch is the founder and CEO of The Burch Creative Capital. The major purpose of his company is to come up with competitive ideas that would apply to people’s lives. These ideas are solely dependent on flexible, dynamic people, and also brilliant ideas that have outstanding momentum. Chris relates their success to a philosophy whereby they express their vision for the new market opportunity through creativity in skill and sound financial practices.

Nurturing new companies, according to Chris, has become hard due to the lack of flexibility by young entrepreneurs. The company is only able to nurture those with the willingness to make it happen. Amongst the numerous ideas present today, Burch acknowledges unique ideas, for instance, municipal lighting. Lack of unique ideas is because many entrepreneurs prefer repetitive concepts that have been done over and over.

Experience and time have taught Chris the art of taking risks, and he even states that it is an eye opener to more creativity. Technology, in a big way, has helped him do his work more efficiently. Mr. Burch finds joy in seeing other people successful, and that means he becomes more enthusiastic about giving back to the society.  More articles on huffingtonpost.com.

Chris Burch sees a brighter future for his company and has the vision to develop better ways for people to live. Among the initiatives to achieve this is coming up with small living spaces and unique communities. He further states that humility and curiosity are important for new entrepreneurs to consider.

Burch’s Background Information

Chris Burch was born on 28th March, 1993, in Miami. He began his career in 1976 while still a student at Ithaca College. Being an active investor and entrepreneur, he has served in various industries for approximately forty years. Chris has made investments in both domestic and international ventures. Some of these include luxury homes in Palm Beach, Florida, and Southampton among others. For Burch timeline activities, click crunchbase.com.

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Mr. Burch has a vast and diverse business background in several other industries like fashion and technology. His company has received several awards including ED by Ellen De Generes, Poppin, and Cocoon 9 among others. His ability to differentiate between implementation and innovation has boosted his success and growth of Burch Creative Capital.  Check ideamensch.com.

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