The NFL’s Pittsburgh Steelers fan base is one of the most dedicated fan bases that’s been loyal to their team since the NFL came to the steel city in 1933. Going to a game at Heinz Field is a remarkable experience in and of itself, but the excitement can be felt just as much when you visit the pro shop. That’s because Susan McGalla, the Vice President of the Steelers’ business and creative strategy has worked to make it so. McGalla is a marketing expert in her own right and she’s all about combining the retro features of Steeler football with the modern technology-based shopping. The pro shop had its website redone recently to make mobile shopping even more fun, and she’s had more merchandise added to the physical store that many fans have said they had no idea existed. McGalla also has gotten input from both current and former players on in-store displays.
Susan McGalla was born in East Liverpool, OH and got her bachelor’s degree from Mount Union College. She spent a few years at the Joseph Horne Company as a department store merchandise manager, and then went to American Eagle Outfitters where she spent 16 years really building her career. She was put in charge first of the women’s apparel line, but then was promoted to the corporate Chief Merchandising Officer and later president of the entire company. After leaving American Eagle, she explored other business development opportunities including being on the board of a Pittsburgh real estate firm known as HFF, and also founding P3 Executive Consulting in addition to joining the Steelers’ business strategy division.
Susan McGalla was often talked about in Pittsburgh’s business news corners, and she was often asked if her becoming a big company president meant the next big step for women. She would always tell them no because she felt people needed to be measured by their accomplishments as people, and not through the gender lens. McGalla has used her experience though to encourage young women that they can reach their dreams through hard work just as she did. McGalla is also a mother who has given tips to other women on balancing career with family responsibilities.
Find out more about Susan McGalla: http://bitsylink.com/2017/06/14/susan-mcgalla-as-a-high-performing-business-woman-in-the-corporate-world/