In 2015, Luiz Carlos Trabuco Cappi became the president of Brazil’s top insurance company, Bradesco. The 56-year-old, executive, is highly ranked in Brazil. His success is attributed to his great headship style that focuses primarily on service delivery through numerous financial channels. These include marketing, insurance, and pension groups. The banking market in Brazil is highly competitive as evidenced by competition the Itau Unibanco and Bradesco.
Itau Unibanco was Brazil’s leading bank when Bradesco was experiencing financial challenges. The previous president, Cypriano, despite his few achievements at Bradesco, had encountered financial problems. Luiz Carlos Trabuco Cappi, however, managed to take over the lead in the Brazilian banking market by purchasing HSBC. The Brazilian branch HSBC was a $ 5.2 billion investment move, which was a great coup for Bradesco. For a short period, the company emerged the top in the financial sector.
The executive was born and raised in Marilia. Luiz Carlos Trabuco Cappi studied at Sao Paulo University, and right after school, he was employed as a clerk at Bradesco. This was the beginning of his journey into this remarkable career. Luiz Carlos Trabuco Cappi was then promoted to the company’s marketing and pension department. Later on, within a short period of only six years, he managed to work his way up to the top seat. His innovativeness and high experience enabled him to organize leaders in a manner that was productive to Bradesco. He assigned leaders to various positions according to their experience. For instance, Renato Ejnisman was one of the many professionals that Luiz Carlos Trabuco Cappi employed. According to him, Renato was highly experienced. He had worked with various banks in Boston and America, as an Executive Director. This, according to him, would play a great role in Bradesco’s victory.
There have been great results in Bradesco’s performance since Luiz Carlos Trabuco Cappi’s election. For instance, the bank’s market value received grew from US $5 billion to US $ 30 billion within nine years. Also, Bradesco also achieved a total of 23% to 25 % market share growth. Lastly, the insurance company’s contribution profit rose from 26% to 35%. Luiz Carlos Trabuco Cappi primarily focused on putting Bradesco in the global market. Through this, Brazil’s economy experienced significant improvements, and until today, there have been vast changes to Brazil economy including the insurance sector. Luiz Carlos Trabuco Cappi is a leader with great intentions, his successful history in banking and insurance, has enabled various achievements to many businesses. The president of Brazil’s leading insurance company, DINHEIRO nominated him as an influential Insurance Personality. This occurred twice in 2003 and 2007.
Through his excellent skills in banking, he was able to improve Brazil’s insurance sector. Luiz Carlos Trabuco Cappi achieved this when he advocated for broker investment. For these reasons, various executives have appreciated Luiz Carlos Trabuco Cappi’s efforts as the most professional executive ever witnessed in the Brazilian economy. Besides, Brazil has made many achievements through him, especially on commercial and economic projects. Luiz Carlos has been featured among big media names. Also, he has been in various business columns of different financial and investment magazines. As a financial icon, Bradesco has a reason to have appointed him as its CEO. In turn, this has led to massive economic growth. Luiz Carlos Trabuco states that his company’s affluence depends on productive and enormous investments in the insurance and banking sectors. According to him, Brazil’s ever-growing population remains Bradesco’s driving force. He further appeals to the government that, it is important that it upholds social welfare through extensive investments in the insurance sector.
Learn more about Luis Carlos Trabuco Cappi: https://br.investing.com/news/mercado-de-a%C3%A7%C3%B5es-e-financeiro/bradesco-retomada-de-credito-a-partir-do-fim-de-2017-diz-trabuco-508466