Elena Ford Wants to Make Ford More like Apple

Elena Ford is the chief customer experience officer for the Ford Motor Company. The company has faced various challenges in the recent past. This includes a six-year low in its stock price and a rating downgrade by Moody’s to just above junk.

Unhappy Customers

Unhappy customers have been taking to social media to share their horror stories in recent years. When this happens, major companies like Amazon and Apple name the right people to deal with the issue. Ford Motor Company has taken note of this.

This is why Elena Ford was named to her current position. She says that the company will have a laser focus on dealing with issues raised by customers. She acknowledges that all aspects of the customer’s experience, including getting an oil change and the call center are all important.

In future, she says she will ensure the company is caring and thoughtful in how it deals with customer issues. In her role, she says that will always worry about how customers feel when they interact with Ford at all level.

Study Trips

Since her appointment, Elena Ford has spent time visiting Dallas and Beijing. Her goal is to understand customer behavior and various corporate strategies. As a result, she will be able to understand customers needs. She has been looking at how other international companies work to improve the customer experience.

One company that has been quite successful at this is Apple. She also noted that for instance, when Delta Airlines upgrades a customer but they end up in the middle seat, they are not happy.

She notes that tracking rewards and outcomes matters in this era. In this role, Elena Ford shall report to Joe Hinrichs, which is the Ford president for global operations. She has been working at Ford as a VP since 2013.

About Ford Motor Company

Ford Motor Company was founded by Henry Ford and incorporated on June 16, 1903. The company launched in a converted factory with $28,000 contributed by 12 investors. During the early days, the company only made a few vehicles from it Mack Avenue factory. By the end of the decade, Ford had managed to refine the assembly line concept and most of the production was done in house. Since then, it has grown to be a major car producer globally and has remained in family control for over 100 years.

The insecurity of Whitney Wolfe and innovation of Bumble app

Whitney Wolfe has been insecure such that she travels accompanied by a security person beside her. The specialized individuals conduct their operation on a full day basis. This matter of insecurity initiated when there was a cybercrime. The neo-Nazi aimed at Bumble’s staff by presenting their pics and telephone numbers online. The law enforcement body in charge of such crimes is working on the subject matter to ensure it does not arise again. Later, she suggested that there were some people who hated the feminist organizations like Bumble and aimed to crush it down. This cybercrime took initiative two weeks earlier at the white- supremacists’ event. This crime has affected severely such that is ailing from anxiety. More about of Whitney Wolfe at FastCompany

Moreover, Whitney Wolfe is worried about her staff members and what could happen if the same issue happened to them which broke personal infringement. Whitney Wolfe is the Chief Executive Officer at Bumble. The customers and clients of the app are grateful to the improvements made to nourish it as one can easily find work and new associates. According to the app, it has put women in the foremost position to ensure it favors and gives some additional features to the users to get some benefits. Due to this vital role, she was recognized by the Forbes, who detailed the app in the 30 under 30 lists for 2018 and was previously inserted on the cover image of the firm and the page.

Bumble was able to install and present BFF to the app so that it can see what to plan ahead as it looks for major investments later. This application was able to assist women to locate their friends, not for the special dates. The app has had a duration of four years and it has grown tremendously over the years consisting of 35 million customers. In terms of revenue, the firm was able to provide $ 100 million last year. The reason and objective behind coming up with this idea was that Whitney Wolfe had tried to solve the gender inequality by using several platforms but did not work as the app did.


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ClassDojo: Making Education Exciting and Fun For Everyone

Can children in the K-8 sector enjoy and appreciate their education? Learning has a new face with the ClassDojo app.

ClassDojo is a communication app that provides a way for teachers, students, and parents to connect. Educators find that they are motivated to teach, as the classroom app allows them to create the best possible learning atmosphere so that everyone benefits. Children become excited enough to want their parents involved right away through sharing anything and everything, like photos and videos. Imagine students, parents, and teachers afforded the opportunity to learn and discover from one another. Also, proud youngsters can show off their projects to their parents right away.

Aside from receiving a creative learning environment and sharing, ClassDojo instills good moral character and positive thinking. The world without and within the classroom walls is filled with people having a variety of beliefs and experiences. Empathy is taught through the ClassDojo program “Making Caring Common”, in which the students can “interview and express gratitude toward” those who go “unnoticed” within the community.

It seems the ClassDojo app arrives in the nick of time as showing empathy is declining among college students: contributing factors could be the widespread use of social media, increased violence and bullying, and the changes in family and parenting dynamics.

One teacher who uses the ClassDojo app, Jennifer Ellison, teaches her students about “compassion and respect” through the app’s collection of “five-minute videos”. The silly monster videos helped Ellison’s fifth-grade class guide her toward a better way of assisting one fellow student that has special needs.

Don’t be fooled by fun and excitement: ClassDojo takes education seriously.