Jose Henrique Borghi has a rich career in advertising spanning over 25 years. He is responsible for creating award winning work in Brazil. This journey started in 1988. He joined Standard Ogilvy. Then he joined many other agencies. These include Talent and DM9DDB. He has also worked for Leo Burnett as well as FCB. While Jose Henrique Borghi worked at DM9DDB, he developed various stellar campaigns there. The one that is still remembered by all is Parmalat’s “Mamíferos/mammals.” Another was “Carlinhos” in which he depicted the prejudice against people having Down ’s syndrome. His other campaigns include Itaú, INBEV and many others on. Jose Henrique Borghi was the Chief Creative Officer at Leo Burnett in 1999. He was promoted in 2001 and became its Chief Executive Officer. During this time he created a successful campaign for Fiat.
In 2002 Jose Henrique Borghi founded his own agency called Borghierh. In 2006 he merged it with the global network Lowe + Partners and became its joint Chief Executive Officer. It was in 2012 that he became its Chairman. Then the agency was called BORGHI/LOWE.
He has won a number of awards at national and international festivals. These would include 13 Cannes, beside 10 One Show, along with 11 New York Festival besides 7 London Festival, and 10 Clios in addition to 15 Abril Awards.
In 1999, Jose Henrique Borghi was the most awarded copywriter by the Archive magazine. In the same year, he was the “Agency Professional” chosen by the Brazilian Advertising Professionals Association. Jose Henrique Borghi has a degree in Publicity and Advertising from PUCCampinas. Watch Video .
He has a number of successful campaigns to his credit. These include Honda, Michelin, and Itaú, Electrolux, besides Valisére, and Antarctica. His other major accounts include Volvo, Microsoft, besides Philips, Jornal da Tarde and a lot of others.
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When it comes to successful businesses, it is common for them to go global. After all, they have to gain more income and even offer their benefits and services to a multitude of people throughout the globe. Among the companies that have gone global is Mullen Lowe. However, Mullen Lowe was not always known as it’s current name. There is another name that it went by. It was called Borghi/Lowe. This company was named after Jose Borghi, who is the CEO of the company and is very passionate about advertising. His efforts at advertising have turned out to be such a success that it has grown the company to have a global presence.
The globalization and name change has resulted when the U.S. agency named Mullen has united with the global network known as Lowe. It has also connected with Jose Borghi so that he can expand his business to other countries. Therefore, he has the chance to showcase his skills and creativity to many other companies. The global nature of the company makes it so other companies from all industries and all levels of success are going to be able to benefit from the advertising work that Mullen Lowe puts in. Mullen Lowe Brasil on facebook https://www.facebook.com/MullenLoweBrasil .
One of the most important aspects of the advertising agency is that the professional marketers look at their ads from the perspective of the customer. They try to think like a customer who sees this ad for the first time. They take the time to imagine the reactions and how it would feel to watch the ad. Afterward, they will be able to determine which part is strong and which part needs improvement. They could also do surveys for people so that they will know what the audience will respond to when it comes to advertising for the company.
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