Fortress Investment Group Succeeds in Winning More Clients.

A real trailblazer of the investment industry is Fortress Investment Group. This investment firm has been in operation since 1998, after being founded by its three founders; Rob Kauffman (who retired in 2002), Wesley R. Edens, and Randal Nardone (who are still presidents of the company). Fortress is among the companies that started as private equity firms. The founders wanted to form an investment company of a unique kind that would facilitate in the consolidation of capital in the form of private equity and then invest it in cutting-edge instruments of investment that would help create more permanent cash flow for the company. The company started, and its success followed. Within the first five years of existence, Fortress Investment Group had already grown into a very large investment company.

However, the company remained a private equity organization, an aspect that was limiting its growth. In 2002, the firm’s management decided to diversify the company’s portfolio. They intended to manage more investment strategies for their clients so that they could minimize the risk of investing in a single asset strategy. This was when they came up with the idea of recruiting the third co-principal, Peter Briger. When Briger joined Fortress Investment Group, he immediately turned the company into an alternative asset manager. He introduced other asset strategies like real estate, permanent capital instruments, hedge funds, liquid markets and credit funds. This led to tremendous increase in the company’s assets from slightly over $500 million to $3.9 billion.

This was a great step since Fortress could then yield remarkable investment returns for their investors.The actual breakthrough for Fortress Investment Group came in 2007 when the organization went public. I was the first company of its nature and caliber in the whole world to announce an Initial Public Offer. This move was taken with a lot of seriousness in the industry, to the extent of even other companies imitating the move. A lot of companies followed the example of Fortress Group by also going public. Fortress gained a lot of popularity and acquired more clients who were interested in the success of the company. As we speak, The group manages assets for more than 2000 investors globally.

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