Bottled water is a hot commodity right now, spend a few minutes in any grocery store and you’ll find that there are many brands and variations. Each one looks pretty much the same at the end of the day, but inside there is generally something special which the manufacturer includes in order to set them apart from the competition. Some include vitamins or some use a special filtration process, but what is it that sets Waiakea Water apart from the competition?
Waiakea Hawaiian Volcanic Water launched in 2012 when the company’s founder, Ryan Emmons, discovered that the Hawaiian water he enjoyed during summer visits with his family really was something special. Emmons described the water as healthy, pure and sustainable, and one of the only sources like it in the world was found in Hawaii.
Waiakea Water comes from one source that is clean and pristine located on the Big Island of Hawaii just outside of Hilo. It is naturally filtered through the Maua Loa volcano where it runs for thousands of feet making it naturally clean and pure. It also gives it quite a unique mineral composition, it is very rich in electrolytes including potassium, sodium, calcium and magnesium and it also has a nearly perfect amount of silica.
Waiakea Water not only comes from a natural and unique source, but also comes in special, sustainable packaging. The water is bottled at a plant that uses roughly 33 percent renewable energy, not only that, but the source itself is renewable boasting an impressive aquifer that has a 1.4 billion gallon recharge rate.
Waiakea water coming from the tropical destination of Hawaii might be enough to temp some consumers, sending their minds to the beautiful vacation destination. Not only that, but consumers tend to link the thought of Hawaii to a more natural and good product, it is a vibe that the thought of Hawaii gives off. The water also uses traditional Hawaiian language for their name, Waiakea comes from two words Wai akea, which translates to broad waters.
It is the filtering process of the water that really makes the company stand out from their competitors. This is not just regular natural water, it is volcanic water. Prior to bottling, the water flows through about 14,000 feet of volcanic rock inside the Mauna Loa volcano. This natural filtration process not only sounds unique and interesting, but many consumers find it just plain cool.
Finally, Waiakea sets themselves apart with their love of the environment. Not only is the water naturally filtered and the processing plant uses renewable energy to run itself, the company is moving one step further and working towards introducing a fully degradable plastic bottle for their water. Not only will these bottles biodegrade, most plastic bottles take over 1,000 years to degrade while Waiakea’s new bottles will only take about 15 years, they are also created using 100 percent recycle materials. They don’t stop there though, Waiakea Water has been certified Carbon Neutral due to their use of low emission vehicles to deliver water and they also choose to donate about 3 percent of their income to local community programs and organizations. The company has one more ace up their sleeve if you aren’t convinced yet. For every liter of their water that is purchased, Waiakea donates a week’s supply of clean water to the people who are in need of it in Malawi.