The internet is not a stable business environment, and this is because of the way in which the Internet works changes all the time. There are systemic changes like what happens to the internet after the net neutrality repeal. There are changes that can also come by way of how the search engines change and evolve that vastly affects what people see when they log on to the internet, and they also issue directives that people have to follow if they are to be successful in business online.
However, this is not the way the internet is billed by its controlling entities. It is designed to look as if everything occurs organically. Because of this, people may enter this business with their eyes wide shut as to what is actually required to even attain a base level of sustainable success. Very few businesses or business interests that are successful online occur organically. When a business or product does actually beat the odds and becomes organically successful overnight, this type of rare success is touted like it is the norm, and it is not. In reality, there are so many variables and change within the internet marketplace that it requires professionals to market.
Contrary to popular belief, the internet is a form of media, and like any business looking to utilize the media as a source to reach consumers, the internet requires marketing in order to become successful. People would not dare entrust their business to amateurs when considering using radio or television to market their wares, and they should not do so with the web. For my business marketing and internet needs, I utilize White Shark Media. They cover every angle and have proven results. Their knowledge and certified proficiency in search engine optimization and marketing makes the difference in the competitive online space for me.