People these days are looking for brands in the fashion world that are inexpensive as well as a designer. The brands that can provide the right mix of urban designs, cost-efficiency, and value for money are the ones that have the potential to survive the highly competitive fashion market. One of the new genres in the fashion world today is athleisure, and many brands are emerging to dominate this niche, but one of the companies that started in 2013 and since then have been a premier company in the athleisure domain is Fabletics. The company has managed to up its revenue by over two hundred percent in just a few years and has a million paying subscribers. Fabletics has modeled its business in a very fair and transparent manner so that it continues to stay focused on the customers rather than focusing its energy inwards towards only higher profits.
In the world where people’s shopping decision and experience is decided by how others have shopped earlier and their experiences, it is essential for the companies in just about every domain to stay focused towards providing high-quality products and services. The customers have an open platform in the form of the internet to say just about anything for the particular product or the brand they just bought. It means that if any company doesn’t provide good products and services and end up disappointing their customers, the word would be out sooner than one can imagine. It harms the company’s and brand’s image and also influences the purchasing decisions of other buyers. Eventually, it would negatively strike the sales and the revenue of the enterprise.
Fabletics is a brand that has been working towards providing customers with what they want from the very beginning. The company understands the athleisure market well and knows what the customers are looking for. It also ropes in the best of designers in the industry to ensure that not only the quality but also the designs of the company’s products are top notch. The prices of the Fabletics’ products are well-balanced. All these factors have comprehensively helped the company in receiving rave reviews from its customers from across the globe on the social media platform and other venues online. It is what has helped the company to gain the trust of the customers and continue to grow at an exponential pace. Even the bigger e-commerce portals like Amazon has been facing tough time keeping up with the growing market share of the Fabletics, which currently has the turnover of $235 million annually.
Kate Hudson, one of the co-owners of Fabletics, has played a pivotal role in ensuring that Fabletics can stay ahead of the game by using the data gathered through different departments of the company analytically to devise business strategies. Fabletics has made its mark in the world of athleisure products and in a way that is sustainable and promising. Customers looking to shop at Fabletics must first take the Lifestyle Quiz at its official website.