Demi Lovato has been teasing about something big being on the way. This Grammy nominated singer did not let on the news had absolutely nothing to do with singing. This pop sensation has teamed up with Kate Hudson and her amazing sportswear line, Fabletics. Fabletics will be debuting a brand new collection to support Girl up, an initiative of the United Nation.
Demi announced the exciting news on Instagram and is incredibly proud to be a part of Fabletics. She said their activewear makes you feel amazing when you put it on and that Fabletics supports inclusiveness. A large part of Demi’s life involves activity and she has a reputation for spending four hours working out at the gym every day. She wanted to give her support to a line that is fashionable, comfortable and accessible. She feels not only does Fabletics fit this description but they also give inspiration to take care of the body and the mind.
The new collection is limited edition and will launch next week. SchoolCycle will receive a portion of the profits. SchoolCycle works in conjunction with the United Nations Population Fund so girls can be given bicycles, maintenance training and spare parts. This allows them to get to school and home again safety.
Kate Hudson believes Demi is the embodiment of the Fabletics brand. Demi speaks out for feminine empowerment, having a positive body and the younger generation. Kate feels these are some of the same qualities that are so important at Fabletics.
Demi’s thoughts were similar to Kates. She believes this is the perfect way to combine her love for music and fashion with her passionate ideals about female empowerment. The snazzy prints and vibrant colors work well with her song lyrics and will deliver a message of empowerment. She wants her generation to feel unbroken and confident. Demi said the ability to be involved in the creativity of the design will impact the lives of young girls worldwide and she finds this incredibly rewarding.
Kate Hudson is one of the driving forces behind Fabletics. It was her passion for supporting and motivating women to lead active and healthy lives that caused her to become one of the founders of Fabletics. Her favorite outfits are shared every month and they are always Kate approved.
Adam Goldenberg and Don Ressler were the other co-founders of Fabletics. They saw a neglected area in the activewear marketplace and decided to take action. There simply weren’t any luxury brands offering high quality and style at a reasonable price. They founded Fabletics in 2013 with the intention of creating a line of clothing that would inspire people to remain active. They wanted to cover everything from an iron man competition, working out in a gym or studio to running after your kids. Fabletics offers high quality and trendy designs at affordable prices.