The Incredible Journey of Jose Henrique Borghi

Jose Henrique Borghi has a rich career in advertising spanning over 25 years. He is responsible for creating award winning work in Brazil. This journey started in 1988. He joined Standard Ogilvy. Then he joined many other agencies. These include Talent and DM9DDB. He has also worked for Leo Burnett as well as FCB. While Jose Henrique Borghi worked at DM9DDB, he developed various stellar campaigns there. The one that is still remembered by all is Parmalat’s “Mamíferos/mammals.” Another was “Carlinhos” in which he depicted the prejudice against people having Down ’s syndrome. His other campaigns include Itaú, INBEV and many others on. Jose Henrique Borghi was the Chief Creative Officer at Leo Burnett in 1999. He was promoted in 2001 and became its Chief Executive Officer. During this time he created a successful campaign for Fiat.

In 2002 Jose Henrique Borghi founded his own agency called Borghierh. In 2006 he merged it with the global network Lowe + Partners and became its joint Chief Executive Officer. It was in 2012 that he became its Chairman. Then the agency was called BORGHI/LOWE.

He has won a number of awards at national and international festivals. These would include 13 Cannes, beside 10 One Show, along with 11 New York Festival besides 7 London Festival, and 10 Clios in addition to 15 Abril Awards.

In 1999, Jose Henrique Borghi was the most awarded copywriter by the Archive magazine. In the same year, he was the “Agency Professional” chosen by the Brazilian Advertising Professionals Association. Jose Henrique Borghi has a degree in Publicity and Advertising from PUCCampinas. Watch Video  .

He has a number of successful campaigns to his credit. These include Honda, Michelin, and Itaú, Electrolux, besides Valisére, and Antarctica. His other major accounts include Volvo, Microsoft, besides Philips, Jornal da Tarde and a lot of others.

http://www.panoramamercantil.com.br/sempre-havera-espaco-para-o-talento-jose-borghi-co-ceoecd-da-mullenlowe-brasil for more .

Leave a Reply

Your email address will not be published. Required fields are marked *