When it comes to successful businesses, it is common for them to go global. After all, they have to gain more income and even offer their benefits and services to a multitude of people throughout the globe. Among the companies that have gone global is Mullen Lowe. However, Mullen Lowe was not always known as it’s current name. There is another name that it went by. It was called Borghi/Lowe. This company was named after Jose Borghi, who is the CEO of the company and is very passionate about advertising. His efforts at advertising have turned out to be such a success that it has grown the company to have a global presence.
The globalization and name change has resulted when the U.S. agency named Mullen has united with the global network known as Lowe. It has also connected with Jose Borghi so that he can expand his business to other countries. Therefore, he has the chance to showcase his skills and creativity to many other companies. The global nature of the company makes it so other companies from all industries and all levels of success are going to be able to benefit from the advertising work that Mullen Lowe puts in. Mullen Lowe Brasil on facebook https://www.facebook.com/MullenLoweBrasil .
One of the most important aspects of the advertising agency is that the professional marketers look at their ads from the perspective of the customer. They try to think like a customer who sees this ad for the first time. They take the time to imagine the reactions and how it would feel to watch the ad. Afterward, they will be able to determine which part is strong and which part needs improvement. They could also do surveys for people so that they will know what the audience will respond to when it comes to advertising for the company.
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