Fabletics offers a subscription model of activewear clothing. If you’re not familiar with the subscription model of Fabletics, it all begins with a quiz. The quiz results convey your style and the outfits you see are based upon that. The brand has grown to an astounding $250 million in its first three years. Initially beginning online, the brand now has 18 physical stores open and will continue to open more. The physical store offers the same excellence of the online experience. The brand’s General Manager Gregg Thogmartin takes pride in the brand’s ability to offer highly customized and trendy fashion service. Many brands suffer from the showrooming technique that shoppers often use this involves shopping around offline in order to purchase the same item for less. The way Fabletics began their business allows them to be successful online and enter the realm of physical stores.
Fabletics now offers workout videos to VIP members. The videos are filmed in prestigious studios such as The Fitting Room, Body by Simone, and Physique 57. The classes are free only to VIP members of Fabletics. Thankfully, it’s easy to become a VIP member.. All it takes is one purchase to become VIP. You can access the videos through a blog called The Core, hosted on the Fabletics website.You’ll have to work to keep access to the videos though. It’s necessary to visit the website once each month to view the new looks in order to keep access to the videos. Brilliant marketing don’t you think? Membership now includes discounts to wellness retreats or “Fit-cations“. It seems that Fabletics is living up to the “VIP” terminology the brand often uses.
Co-CEO of Fabletics, Don Ressler has stated that Kate has shocked the industry. Why? He’s likely said this due to the brand’s fantastic and rare growth. Kate has stated that she’s always been an active person and constantly wearing activewear. To her, it didn’t make much sense for quality yoga pants to be so expensive that they’re out of reach for the everyday consumer.
Thanks to Fabletics, you’ll not only be able to work out in fun and cute outfits, you can truly stay healthy with discounts for health products & services and wellness retreats. Sounds like a VIP package. The fashionable fitness line has thousands of employees and is at least one million members strong and that’s nothing to scoff at. The brand continues to grow based on its mission to provide high quality wear at affordable prices.