Brad Reifler is a serial entrepreneur who is the current founder and chief executive officer of Forefront Capital. This company specializes in helping individuals trade their personal capital with institutional infrastructure. Before he started up Forefront Capital, Brad was the CEO of Pali Capital and Reifler Trading Company. These companies would make trades using global derivatives. By the year 2000, these companies were sold to Refco Incorporated. By the year 1992, Brad Reifler founded a company known as Reifler Capital Management which specialized in advising institutions on how to trade commodity based foreign exchange securities. Reifler would also manage Refco’s Institutional sales desk where he would oversee the companies’ investment activities.
At the beginning of his entrepreneurial career, Brad Reifler founded the Reifler Trading Corporation in 1982. With this firm, Brad would help clients trade a number of securities such as global derivatives.
In the year 1992, Brad Reifler founded Reifler Capital Management which would help advise companies on how to manage securities such as commodities based on foreign exchange rates. This was yet another way for companies to increase their profits in the financial markets. Brad’s firm would help devise strategies on how to best trade and manage all of the funds earned from selling these commodity based foreign exchange securities.
Along with starting up two firms, Brad Reifler would also run Refco Incorporated. At this firm, he would manage the Institutional Sales Desk. While working at this position, Brad would help go over all of the investments that the company made. He would also make sure that they were profitable and helped lead to the long term financial success of the firm. Reifler would go over things such as foreign exchange currency investments, commodity purchases and also evaluate the returns of each security traded. With this firm along with the other two firms, Brad has established himself as a major player in the finance and investment industry.